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How to Write an Art Press Release – Sell Firstly Your Art Through Words

art artmarketing marketing

Dec 2015

Original Post

Posted on:
December 19, 2015
Posted in:
Art News

A complete guide to writing an effective press release

There are some clear rules when it comes to writing press releases — covering everything from news angles to structure. 

Before you write and issue a press release, ask “Is there news value in this story? And, “Does it warrant a release?” Too often organisations feel obliged to write press releases using material that is not newsworthy. Fact: if the journalist does not consider it newsworthy, it won’t get coverage. Your aim is to get coverage and raise awareness among your target audiences.

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