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JR Heffelfinger

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Brooklyn-born and based filmmaker JR Heffelfinger is an award-winning multi-disciplinary artist working in NYC, Puerto Rico and LA.

His 2005 debut feature, Niji No Shita Ni, shot in Tokyo, is a narrative “touched by the spirits of Kurosawa and Imamura and resonating with the resilient glow of life.”

As a commercial director, he was honored with a 2013 Webby Award for his success creating viral video content amassing over 250 million views to date.
Through his documentary work JR has earned a reputation for giving voice to the voiceless, making the invisible visible and unveiling truths about the human condition.